
Porsche "Family Tree" Panamera Ad Spot *Alternate Version - (No Voiceover)* DIRECTOR: Jeff Zwart PRODUCTION CO: RadicalMedia.com SONG: "Set In Motion" ARTIST: "ísland" ©2009 @radicalmedia ©2011 ímagíneRecordings BACKGROUND: The "Family Tree" ad spot used 50 different Porsche models, with 22 professional drivers on hand to make it happen. In the final version, the cars jockey for position through miles of desert tarmac, centered around the new Porsche Panamera. By the end of the ad, the cars have splintered off to form the shape of a tree, with the Panamera creating "another bold line on the family tree," states the narrator. (Not in this alternate version) The shoot for the television ad took three days to complete, with over 160 crew members involved. "Family Tree" was directed by @Radical Media's Jeff Zwart, who specializes in automotive ads. Amongst many other spots, Zwart has directed the Hyundai Genesis Coupe commercial featuring Yo-Yo Ma.
Porsche
Panamera
Family
Tree
Car
Auto
Commercial
Spot
Ad
Carrera
Cayenne
Jeff
Zwart
@radicalmedia
island
ísland
Imagine
Recordings
Set
In
Motion
Song
Automobiles
Ferrari
Lamborghini
Mercedes
Audi
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BMW
Warmth
Of
Whispers
Lotus
Bugatti
Veyron
Desert
Salt
Flat