Terry McBride of Nettwerk on "Collapsing Copyright" and the Music Industry's New Paradigm
In this clip from www.artistshousemusic.org - Terry McBride, founder and CEO of Nettwerk Music Group, shares his views on the business model he believes is the future of the music industry -- in specific, a state of "collapsing copyright" in which one entity controls all three of an artists' saleable assets (publishing, recordings, and likeness) and therefore can leverage all three assets at once to develop an artists' career. He then illustrates his argument with stories taken from Nettwerk's own roster of artists, and shows how this new paradigm could transform the entire process by which consumers find and obtain music.
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